Le Coq Sportif, a French sportswear brand dating back to 1882, was acquired by Airesis in September 2005. Le Coq Sportif enjoys strong brand recognition and a solid global reputation. Based on its historical presence and the high value component of its name, Le Coq Sportif seeks to regain its market position by focusing on product and technology development and creating new designs which impart to the consumer the emotions and excitement of sport.

Following the acquisition of the Le Coq Sportif group by Airesis, the sports brand experienced a strong increase in sales and its gross margin rate. By the end of 2007, Airesis had already completed the first phase of its strategic plan: the direct take over of key markets, the setup of new sourcing, the hiring of a new management team and growth in sales.

Global sales

France, Italy and Spain make up the company’s main markets. Subsidiaries in these markets directly organize distribution through big-name chains and retail dealers in addition to support by certain company-owned boutiques as well as a number of “corner stores” in large department stores.

Distribution under license concerns primarily the UK, The Netherlands, Argentina and, most recently, Germany. In addition, at the end of 2007 contracts were signed with Eastern European and Russian distributors. Move Sport Style AG in Neuendorf (Solothurn) covers the Swiss territory with 45 points of sales.

Sponsoring

Sébastien Loeb – Rally driver

Sébastien Loeb is a world champion rally driver (2004-2005-2006-2007). Le Coq Sportif has outfitted his competition car, racing suit and shoes with the well-recognized logo.

Joakim Noah - Basketball

Joakim Noah recently joined the mythical Chicago Bulls basketball team and is one of the great hopes of the NBA. He plays center forward.

Frédéric Michalak – Rugby

Frédéric Michalak was particularly visible in the media during the 2007 Rugby World Cup where he was a member of the French team as a fly half or midfield player. Michalak now plays for Stade Toulousain (French Rugby Champions and finalist in the European Rugby Cup 2008).

Napolioni Nalaga - Rugby

A Fijian rugby union player, he plays as a wing, flanker and center, and was the best scorer of the season in the French championship. He has been playing with ASM Clermont Auvergne, a finalist team in the 2008 French Championship.

Yannick Noah

Roland Garros winner in 1983 and captain of the French Davis Cup (1991-1998) and Fed Cup teams, Yannick Noah launched a singing career and since 2003 has been regularly selected as one of France’s three favorite celebrities. The former tennis champion is also actively involved in various non-profit organizations: He sponsors "Les Enfants de la Terre" founded by his mother in 1988 and in 1996 also founded "Fête le Mur", an association aimed at fostering social cohesion which enables young people in disadvantaged neighborhoods to play tennis. He remains president of the organization.

Company address

19 Rue Icare

Aéroparc 1

F- 67960 ENTZHEIM

France

+33 (3) 88 64 75 00